Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the SellerRoot website, application, software, and managed services (collectively, the “Services”).

The Services are provided by SellerRoot Private Limited, a company incorporated under the laws of India (“SellerRoot,” “we,” “us,” or “our”).

By creating an account, purchasing a subscription, connecting a marketplace account, or using the Services, you agree to these Terms. If you use the Services on behalf of a business or organization, you confirm that you have authority to bind that entity to these Terms.

1. Services

SellerRoot provides software and professional services for Amazon advertising and marketplace operations.

Depending on your plan or service agreement, the Services may include:

• Advertising analytics and reporting
• Campaign, keyword, targeting, and search term analysis
• Advertising recommendations and optimization tools
• AI-assisted analysis
• Amazon advertising management
• Campaign creation and optimization
• Bid and budget management
• Marketplace support
• Other services described in your subscription, proposal, order, or statement of work

Managed Services may have additional terms covering scope, deliverables, fees, responsibilities, and service requirements.

2. Account

You must provide accurate information and keep your account credentials secure.

You are responsible for activity under your account and for maintaining the permissions required for any connected marketplace accounts.

If you use the Services for a business or organization, you represent that you are authorized to do so.

3. Amazon and Marketplace Accounts

You may connect supported marketplace accounts through authorized integrations.

By connecting an account, you authorize us to access the information and permissions necessary to provide the Services.

For Managed Services, you may authorize us to perform agreed actions within your advertising or marketplace accounts.

We use authorized integrations and permissions to access connected accounts and do not require your Amazon password through the Services.

You remain responsible for complying with Amazon’s and other marketplace providers’ applicable terms and policies.

Marketplace providers may change, restrict, or discontinue APIs, permissions, or access. Such changes may affect the availability or functionality of the Services.

4. Amazon Data

We access and process Amazon and other marketplace data only as necessary to provide the Services and as permitted by applicable agreements, policies, permissions, and laws.

We do not sell your Amazon advertising data or marketplace data.

Access to such data is limited to personnel and service providers who need it to provide or operate the Services.

We retain Amazon Data only for as long as reasonably necessary for the permitted purpose or as otherwise required by law or contract. When it is no longer required, we will delete or securely dispose of it in accordance with applicable requirements.

5. Managed Services

Where you engage us to manage advertising or marketplace activities, you authorize us to perform the agreed services within the applicable scope.

Depending on the service, this may include campaign management, bid adjustments, budget management, targeting changes, reporting, optimization, and other agreed activities.

You may establish spending limits, approval requirements, or other account restrictions through the applicable service agreement or written instructions.

We will perform the agreed Managed Services with reasonable professional care.

6. Your Responsibilities

You are responsible for:

• Providing accurate information
• Maintaining appropriate account permissions
• Your products, listings, pricing, inventory, and business practices
• Compliance with applicable laws and marketplace policies
• Reviewing and approving matters where approval is required
• Paying applicable fees

You must not use the Services for unlawful activity, unauthorized access, fraud, abuse, or activity that violates third-party rights or marketplace policies.

7. Performance and Recommendations

The Services are designed to improve advertising efficiency and support your business objectives.

We use professional judgment, data, technology, automation, and, where applicable, AI-assisted tools to provide the Services.

Advertising and marketplace results depend on factors outside our reasonable control, including demand, competition, pricing, inventory, reviews, marketplace algorithms, seasonality, market conditions, and changes to third-party platforms.

We therefore do not guarantee a specific level of sales, revenue, profit, return on advertising spend, advertising cost, ranking, conversion rate, or other business outcome.

This does not limit our obligation to perform agreed Managed Services with reasonable professional care.

8. Third-Party Services

The Services may rely on third-party platforms and providers, including marketplace APIs, cloud infrastructure, payment providers, analytics services, and AI providers.

Third-party outages, changes, restrictions, or discontinuation may affect the Services.

Your use of third-party services remains subject to their applicable terms and policies.

9. Fees and Billing

Paid features and Managed Services are charged according to the applicable pricing, subscription, proposal, order, or statement of work.

Unless otherwise agreed:

• Fees are payable according to the selected billing period
• Applicable taxes are your responsibility
• Subscription fees are non-refundable except where required by law or provided under our Refund Policy
• Managed Services may have separate cancellation or notice requirements

10. Cancellation and Termination

You may cancel your subscription through the applicable cancellation process.

Unless otherwise stated, cancellation takes effect at the end of the current billing period.

We may suspend or terminate access if you materially breach these Terms, fail to pay applicable fees, misuse the Services, create a security or legal risk, or if continued access is restricted by a third-party platform or required by law.

Following termination, access to the Services and connected accounts may be discontinued. Data will be handled in accordance with our Privacy Policy and any applicable Data Processing Agreement.

11. Intellectual Property

We own or license the Services, including the software, technology, interface, documentation, and trademarks.

Your subscription gives you a limited, non-exclusive right to use the Services for your internal business purposes. It does not transfer ownership of our intellectual property.

You retain your rights in information and content you provide to us.

12. Confidentiality

Each party will protect confidential information received from the other party and use it only for purposes related to the Services.

This obligation does not apply to information that is publicly available, already lawfully known, independently developed, or required to be disclosed by law.

13. Security and Privacy

We maintain reasonable technical and organizational measures designed to protect information processed through the Services.

Our handling of personal information is described in our Privacy Policy.

Where applicable, processing of personal information on behalf of business customers may also be governed by a Data Processing Agreement.

14. Availability and Changes

We continuously improve the Services and may add, modify, or discontinue features.

We will make reasonable efforts to maintain the availability of the Services but do not guarantee uninterrupted or error-free operation.

Changes to third-party platforms or integrations may require us to modify or discontinue related functionality.

15. Disclaimers

The Services are provided on an “as is” and “as available” basis to the maximum extent permitted by law.

We do not guarantee that the Services will always be available, error-free, or suitable for every particular business requirement.

Nothing in these Terms excludes or limits rights, warranties, or remedies that cannot legally be excluded or limited.

16. Limitation of Liability

To the maximum extent permitted by law, we will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, business opportunities, goodwill, or data arising from or related to the Services.

Our total aggregate liability arising from or relating to the Services will not exceed the fees paid to us for the Services during the twelve months preceding the event giving rise to the claim.

Nothing in these Terms limits liability to the extent such limitation is prohibited by applicable law.

17. Indemnification

To the extent permitted by law, you agree to indemnify and hold us harmless from claims, losses, liabilities, and reasonable expenses arising from:

• Your violation of these Terms
• Your unlawful use of the Services
• Your violation of third-party rights
• Your unauthorized use of a connected marketplace account
• Your violation of applicable marketplace terms or policies

18. Changes to These Terms

We may update these Terms from time to time.

If we make material changes, we will provide reasonable notice where required by law.

The updated Terms will become effective on the date stated in the revised version. Continued use of the Services after that date constitutes acceptance of the updated Terms, to the extent permitted by law.

19. Governing Law and Disputes

These Terms are governed by the laws of India, without regard to conflict of law principles.

Subject to any mandatory rights or protections that apply to you under applicable law, disputes arising from or relating to these Terms or the Services will be subject to the jurisdiction of the courts having jurisdiction over our registered office in India.

Nothing in this section prevents either party from seeking urgent or interim relief from a court with appropriate jurisdiction where permitted by law.

20. General

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.

A failure to enforce any provision does not constitute a waiver of that provision.

These Terms, together with the applicable subscription terms, Privacy Policy, Refund Policy, and any signed agreement, constitute the agreement governing your use of the Services.

If a signed agreement conflicts with these Terms, the signed agreement will prevail to the extent of the conflict.

21. Contact

For questions about these Terms or the Services: