Privacy Policy

SellerRoot Private Limited (“SellerRoot,” “we,” “us,” or “our”) operates the SellerRoot website, application, and related services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you.

By using SellerRoot, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information that is necessary to provide and improve our Services.

Information you provide

When you create an account, subscribe to SellerRoot, contact us, or use our Services, we may collect:

• Name
• Email address
• Phone number
• Company or business name
• Job title
• Account information
• Billing and payment information
• Information submitted through forms
• Information provided to customer support
• Communications with us

Amazon and marketplace information

If you connect an Amazon or another supported marketplace account, SellerRoot may receive information through the relevant API or integration.

Depending on the marketplace and permissions granted, this may include:

• Campaign information
• Advertising performance
• Keywords and targets
• Search terms
• Advertising spend
• Budgets and bids
• Impressions and clicks
• Conversions
• Sales and advertising performance metrics
• Placement information
• Other information made available through the applicable integration

SellerRoot accesses and processes marketplace information only as necessary to provide the features and services requested by the customer and in accordance with applicable marketplace terms, API requirements, permissions, and contractual obligations.

Technical information

When you visit our website or use our Services, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Pages and features accessed
• Referring website
• Date and time of access
• Usage information
• Error and diagnostic information
• Approximate location derived from IP address

2. Cookies

We may use cookies and similar technologies to:

• Keep you signed in
• Maintain sessions
• Remember preferences
• Understand how our website and Services are used
• Improve performance
• Maintain security
• Measure marketing activity

Where required by applicable law, we will obtain consent before using non-essential cookies.

You can manage cookies through your browser settings.

3. How We Use Information

We use information to:

• Create and manage accounts
• Provide and operate SellerRoot
• Connect supported marketplace accounts
• Provide advertising and marketplace analytics
• Generate reports, insights, and recommendations
• Process subscriptions and payments
• Provide customer support
• Maintain and improve the security and functionality of our Services
• Communicate with customers about their accounts and Services
• Detect and prevent fraud, abuse, and security incidents
• Comply with applicable legal obligations
• Resolve disputes and enforce our agreements

We may use aggregated or de-identified information for legitimate business purposes, such as understanding usage of our website and Services and improving our products, where permitted by applicable law and the terms governing the relevant data.

4. Legal Bases for Processing

Where applicable privacy laws require a legal basis for processing personal information, we may rely on:

• Performance of a contract
• Our legitimate interests in operating, securing, and improving our Services
• Your consent
• Compliance with legal obligations
• Other lawful bases available under applicable law

Where we rely on consent, you may withdraw your consent at any time.

5. Customer Data

When you use SellerRoot as a business customer, you may provide information that belongs to you or your organization.

We process that information to provide the Services, maintain your account, provide support, maintain security, and perform other activities described in this Privacy Policy or your agreement with us.

Depending on the information and circumstances, SellerRoot may act as a data controller or as a data processor or service provider.

Where SellerRoot processes personal information on behalf of a business customer, the customer’s instructions and any applicable Data Processing Agreement may govern that processing.

6. Amazon and Marketplace Data

SellerRoot uses connected marketplace information only for purposes permitted by the applicable marketplace terms, API requirements, permissions, and customer agreements.

We do not sell customer Amazon advertising data or marketplace data.

We do not use customer marketplace data for unrelated advertising purposes.

We do not use or disclose marketplace information in a manner that conflicts with applicable marketplace agreements or API requirements.

Where applicable, SellerRoot will limit access to marketplace information to personnel and service providers who require such access to provide the Services.

7. When We Share Information

We may share information with service providers that help us operate SellerRoot.

These providers may support:

• Hosting and infrastructure
• Database services
• Authentication
• Payment processing
• Email delivery
• Customer support
• Security
• Analytics
• Error monitoring
• Other technical services

Service providers receive only the information reasonably necessary for the services they provide and are subject to applicable contractual or legal requirements.

We may also disclose information:

• When required by law
• In response to a valid legal request
• To protect our rights, users, property, or Services
• To investigate fraud, abuse, or security incidents
• In connection with a merger, acquisition, financing, restructuring, or sale of assets

We do not sell personal information as part of our normal business operations.

8. International Data Transfers

SellerRoot is based in India. Our service providers or infrastructure may be located in other countries.

As a result, information may be processed outside the country where you live.

Where applicable law requires safeguards for international transfers, we will use appropriate legal mechanisms and contractual or other safeguards.

9. Data Retention

We keep information for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include the period necessary to:

• Provide the Services
• Maintain your account
• Provide customer support
• Maintain security
• Prevent fraud and abuse
• Process payments and maintain financial records
• Resolve disputes
• Comply with legal obligations

When information is no longer required, we may delete, anonymize, or securely isolate it, subject to applicable legal and contractual requirements.

When you disconnect a marketplace account, SellerRoot will stop accessing that account through the applicable integration.

Some information may remain in backups for a limited period or may be retained where required by law or reasonably necessary for security, fraud prevention, accounting, dispute resolution, or enforcement of our agreements.

10. Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

Depending on the nature of the information, these measures may include access controls, authentication, encryption, logging, monitoring, backups, and other security measures.

No online service or electronic storage system can be guaranteed to be completely secure.

If you believe your account or information has been compromised, please contact us immediately.

11. Your Privacy Rights

Depending on where you live and which laws apply to you, you may have rights relating to your personal information.

These may include the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Request restriction of processing
• Object to certain processing
• Request portability where applicable
• Withdraw consent
• Opt out of certain marketing communications
• Exercise applicable rights relating to automated decision-making
• Make a complaint to a relevant privacy or data-protection authority

These rights may be subject to legal limitations and exceptions.

You may exercise applicable privacy rights by contacting us.

We may ask you to provide information to verify your identity before processing certain requests.

12. European Economic Area and United Kingdom

If you are located in the European Economic Area or United Kingdom, additional rights may apply under applicable data-protection laws, including the GDPR and UK GDPR.

Depending on the circumstances, these rights may include access, correction, deletion, restriction, objection, and data portability.

You may also have the right to complain to the relevant data-protection authority.

SellerRoot will process requests in accordance with the requirements and timelines applicable to the relevant request.

13. United States

Privacy rights vary between states.

Depending on where you live and which laws apply, you may have additional rights relating to access, correction, deletion, portability, and certain uses or disclosures of personal information.

Some state laws also provide rights to opt out of targeted advertising, certain profiling, or the sale or sharing of personal information.

SellerRoot does not sell personal information as part of its normal business operations.

14. India

SellerRoot is incorporated in India and processes personal information in accordance with applicable Indian laws.

Where applicable, we will provide the rights and protections required under India’s data-protection framework, including the Digital Personal Data Protection Act, 2023 and applicable rules and regulations.

15. Children

SellerRoot is intended for businesses and professionals and is not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us.

16. Third-Party Services and Websites

Our website or Services may contain links to third-party websites, applications, or services.

Third-party services have their own privacy policies and practices. SellerRoot is not responsible for those practices.

Your use of a third-party service may also be subject to that provider’s terms and privacy policy.

17. Third-Party Integrations

SellerRoot may integrate with Amazon and other marketplace or advertising platforms.

When you connect a third-party account, SellerRoot receives information according to the permissions you grant and the applicable API or integration.

Your use of those third-party services remains subject to their applicable terms and privacy policies.

SellerRoot is an independent software platform and is not affiliated with or endorsed by Amazon.

18. Automated and AI-Enabled Features

Some SellerRoot features may use automated technologies or AI-enabled systems to analyze information and generate reports, insights, recommendations, summaries, or other outputs.

Any use of marketplace or advertising information by automated or AI-enabled features will be subject to applicable marketplace terms, API requirements, permissions, contractual obligations, and applicable law.

SellerRoot does not use Amazon advertising data for training general-purpose AI models where such use is prohibited by applicable Amazon terms or other contractual restrictions.

Automated features are designed to assist users with their analysis and decision-making.

You remain responsible for reviewing outputs before making business, advertising, or financial decisions.

Where applicable law provides rights relating to automated decision-making or profiling, those rights will apply as required by that law.

19. Account Closure and Data Deletion

You may request closure of your SellerRoot account.

After account closure, we will handle applicable information in accordance with our retention practices, contractual obligations, and applicable law.

Certain information may need to be retained where required by law or reasonably necessary for security, fraud prevention, accounting, dispute resolution, or enforcement of our agreements.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our Services, data practices, technology, or legal obligations change.

If we make a material change, we may provide additional notice where required by applicable law.

The date at the beginning of this Privacy Policy indicates when it was last updated.

21. Contact Us

If you have questions about this Privacy Policy, our data practices, or your privacy rights, contact us at: