Yogendra Kashyap
Amazon Ads operators
Yogendra Kashyap is the Founder of SellerRoot and an Amazon Ads expert with 9+ years of experience helping brands grow through data-driven advertising. His expertise spans Amazon PPC, campaign optimization, search term analysis, and marketplace growth. Together with the SellerRoot team, he is building AI-powered tools for Amazon advertisers while sharing practical, experience-backed insights to help brands improve profitability and scale on Amazon.
41 articles
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How to Download Amazon PPC Reports: Unified Reporting Guide
Learn how to download Amazon PPC reports using Amazon Ads Unified Reporting, including search term, targeting, product, placement, and performance reports.
Yogendra Kashyap
AI-Powered vs Manual Amazon PPC Tools: Which Is Better?
Compare AI-powered and manual Amazon PPC tools across automation, control, analysis, optimization, scalability, and operator judgment.
Yogendra Kashyap
What Is a Good Amazon PPC Performance Benchmark?
There is no universal Amazon PPC benchmark. Learn how to evaluate CTR, CPC, ACoS, ROAS, conversion rate, and TACoS using peer data, account history, and business economics.
Yogendra Kashyap
Amazon PPC Decision Framework: Bid, Budget, Target, Listing or Inventory?
A practical Amazon PPC framework for identifying whether the real constraint is your bid, budget, targeting, search terms, listing, inventory, placement, or product economics.
Yogendra Kashyap
Best Amazon PPC Management Strategies
A practical Amazon PPC management framework for prioritizing campaigns, controlling spend, managing bids and search terms, and improving account profitability.
Yogendra Kashyap
Amazon PPC Management Services: What to Look For
What to evaluate before hiring Amazon PPC management services, from optimization methods and reporting to automation, business economics, and account ownership.
Yogendra Kashyap
Amazon PPC Management Checklist
A practical Amazon PPC management checklist for reviewing business goals, reporting, search terms, bids, budgets, placements, conversion, inventory, and performance.
Yogendra Kashyap
Top Amazon PPC Agencies in 2026
An honest comparison of Amazon PPC agencies and technology providers, including what they specialize in, who they may suit, and how Amazon brands can choose the right operating model.
Yogendra Kashyap
Amazon PPC vs Amazon Growth: What Should You Optimize First?
Amazon PPC can drive more traffic, but traffic is not always the constraint. Learn how operators decide whether to fix ads, conversion, inventory, economics, or product strategy first.
Yogendra Kashyap
How to Set Up an Amazon PPC Campaign From Scratch
A practical step-by-step guide to setting up an Amazon PPC campaign from scratch, including product selection, campaign structure, targeting, bids, budgets, negatives, and the first optimization cycle.
Yogendra Kashyap
How to Track Amazon PPC Performance
A practical operator's framework for tracking Amazon PPC performance across spend, sales, ACoS, CPC, conversion, search terms, placements, products, budgets, and account-level changes.
Yogendra Kashyap
What Is Bid Optimization on Amazon?
Amazon PPC bid optimization is not simply raising or lowering bids. Learn how operators use CPC, conversion, placement, search intent, ACoS, and incremental opportunity to decide what a bid should be.
Yogendra KashyapReading about it is step one.
SellerRoot runs these checks continuously against your live Amazon Ads account, so the opportunities in these articles surface on their own.